Agency Capabilities (Advertising & Marketing)
Why?
Many advertisers work with a large number of agencies, and yet more often than not, your knowledge of the core capabilities of each agency reside in marketing silos, or even worse, only in the heads of the people actually working with that agency.
This is particularly true for those with a global roster of agencies or who market multiple brands.
What?
Agency Relationship Optimizer provides a centralized database in which you can store the key details for each agency you work with.
This agency "data-warehouse" can then be mined to ensure that you have an optimized portfolio, with the most appropriate agency working on each brand.
With the explosion of marketing channels this also helps manage your various agency types and optimize the potential number of agencies you need to work with.
The core roster database can store a list of capabilites that each agency provides, areas that the agency specializes in, as well as possible sectors where it may be conflicted.
This database can then be used to help identify agencies to work on new business, for brand re-assignment or to optimize the number of agencies you handle for projects or brands.
The application is completely configurable, flexible and its processes are email enabled. Its centralized reporting and administration make it ideal for managing your agency roster on a regional or global basis.
How?
Agency Relationship Optimizer is an 'on-demand' web application that users from anywhere in the world can access without having software installed on their computers.
It has been designed to produce immediate returns and there are no complex installation issues. Indeed most clients are up and running in a few days.
It can be adopted as a software-only tool or delivered fully managed by one of our consulting partners in the USA, UK, Australia, New Zealand, Europe and Asia.
These partners are: Morgan Anderson (USA), Roth Associates (USA), Brand Action Team (USA), Agency Assessments International / Ark (UK/Europe/USA); Navigare (Australia); The Clinic (Australia); MDA Asia-Pacific (Asia); Aqumen (New Zealand).
Now!
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