“Capability Manager” is an agency profile database – enabling advertisers to store information about their marketing & communication service providers (“Agencies”).
This tool is built to help marketers ensure they have the right agency on every piece of their business.
This is a new, on-demand software tool offered as a module within Decideware’s Agency Relationship Management platform.
Capability Manager has been specifically designed to:
1. Consolidate all the information you hold on your current roster of marketing communication service providers (“agencies”);
2. Capture pertinent data about new agencies you may consider working with in the future;
3. Make that information available to key executives for search, short-listing and agency roster optimization.
Download the Capabilty Manager briefing paper (PDF Format 836kb)