Managing Advertising Agency Performance
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Our work with larger advertisers managing their communication providers
White Paper
Our White Paper on 360-degree evaluations, Can You Handle the Truth? Using 360-Degree Feedback as Part of Your Agency Evaluation Program explore why this technique is valuable for major advertisers.
The paper discusses the purpose of 360-degree evaluations, outlines how to design a program and explores technology options.
Key points covered in the paper, include:
… as agency evaluation & performance management matures as a disciple, clients are seeking to maximize the value of their programs by including themselves in the equation
The most important aspect of a 360-degree evaluation program is to fully understand why it is being implemented
… there is a single fundamental building block that must be in place before a 360-degree program should be considered. It can be summed up in one word – TRUST
The key to the client scorecard is to focus exclusively on enabling processes and behaviors. By this we mean ways in which the client helps the agency perform its designated role.
Download a copy of the 360-degree White Paper, here: