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Decideware in ANA Headlines

Decideware featured in the Association of National Advertisers' magazine, The Advertiser. February '09 edition.

The article explores new web-based technologies (now called Software-As-A-Service) which help advertisers to manage and automate their 360-degree evaluation process.

The article quotes Richard Benyon "Our goal in our software is to keep agencies and clients together and to try to help that relationship work as efficiently as possible. We're giving the marketing and procurement people on both the client and agency side a true snapshot of what's going on in that relationship at that moment."

Decideware client Sandie Colon, senior financial analyst at Burger King highlights Reporting and Time Savings as very significant benefits accruing to the company as a result of the new system.

Downlaod the article here:

Facilitating Feedback (PDF Format 2.2Mb) (Source: The Advertiser Magazine)