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Decideware to present to ANA Southern Marketers Committee Meeting, Dallas, 16 March

Richard Benyon, Decideware, Inc. CEO is co-presenting a case study with client Jennifer Stratham, Marketing Programs Strategist Agency Management, Global Marketing at Dell at the AT&T Building in Dallas 16 March.

Titled Agency Performance Evaluations - Reduce the Pain Points While You Increase Response Rates the case study aims to present Dell's work to develop a comprehensive, structured evaluation program which utilizes ANA best practice concepts.

The presentation will also share the fundamentals of Decideware's role to underpin the evaluation process with purpose-built software.

Attendees will leave with an understanding of how to:

Reduce the pain points traditionally experienced in any large evaluation program
Increase response rates and the quality of information provided
Ensure your scorecard addresses both effectiveness and efficiency
Meet the needs of both ¡°time poor¡± marketing and ¡°data poor¡± procurement
How to best handle 360 degree evaluations, where the agency is providing sensitive feedback to your organization
The pros and cons of using evaluation to drive agency decisions and compensations and how to balance them

See this ANA link for full details:

http://www.ana.net/committees/commmtg/STH-MAR10