Decideware sponsors Pharmaceutical Marketing Awards (May 2008)

Decideware is proud to announce our continuing sponsorship of the Australian Pharmaceutical Research, Innovation & Marketing Excellence Awards in 2008.

The PRIME Awards celebrate effective Sales and Marketing and highlight professional campaigns and individuals that promote the Quality Use of Medicines to the Australian community.

Awards to be presented in the Marketing category, include:

Product Launch; Marketing Campaign; Innovation, Customer Focus and Education.

Awards to be presented in the Sales category, include:

Sales Representative of the Year; Aspiring Representative; Specialist Representative; Sales Manager and Sales Team.

The PRIME Awards ceremony and gala dinner for 2008 will be held on Thursday 5th June at the Museum of Contemporary Art in the Rocks, Sydney.

See more at: www.primeawards.com.au

Decideware named in Gartner's "Cool Vendors in Procurement and Finance, 2008" (April 2008)

We would like to thank the Gartner Group, 'the world's leading information technology research and advisory company', for naming Decideware as one of their four "Cool Vendors in Procurement and Finance, 2008* ".

Gartner defines a cool vendor as ‘a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.’

We are proud to be named as a Gartner Cool Vendor because we believe Relationship Optimizer offers Chief Procurement Officers a highly usable software application to evaluate their strategic supplier relationships using combinations of soft and hard metrics.

* Source: gartner.com, publication date 25 March 2008

The Valley Beat interviews Decideware Inc. CEO Richard Benyon (April 2008)

Decideware, Inc. CEO Richard Benyon features in an interview with David Cannington, founder of The Valley Beat – a blog which provides a voice for Australian technology ventures in Silicon Valley.

The Valley Beat

The idea of the The Valley Beat is to create a voice for Aussie technology executives in Silicon Valley. The site is designed to provide relevant Silicon Valley news on Australians and to highlight and celebrate successful Australian technology executives and companies who are making things happen in the US technology sector.

New Capability Management Application (Nov 2007)

Decideware announces the launch of our new Capability Management application, a part of the Relationship Optimizer suite.

Capability Management provides a centralized database in which you can store the key details for each agency/supplier you work with. This agency "data-warehouse" can then be mined to ensure that you have an optimized portfolio, with the most appropriate company working on each brand. With the explosion of marketing channels this also helps manage your various agency types and optimize the potential number of agencies/suppliers you need to work with.

The core roster database can store a list of capabilites that each company provides, areas that the company specializes in, as well as possible sectors where it may be conflicted.

This database can then be used to help identify company to work on new business, for brand/service re-assignment or to optimize the number of agencies/suppliers you handle for projects or brands.

The application is completely configurable, flexible and its processes are email enabled. Its centralized reporting and administration make it ideal for managing your agency/supplier roster on a regional or global basis.

Decideware Presentation in New York (Aug 2007)

Decideware client Hanesbrands will present a case study of their experiences with "Relationship Optimizer" to the Advertising Financial Management Committee Meeting of the ANA On Tuesday September 25th. Hanesbrands will be assisted by Derek Groom, Executive Director of Decideware.

Strategic Relationship Blog (July 2007)

Decideware is proudly facilitating a Blog focused on the area of Agency Relationship Management and Strategic Supplier Relationship Management programs.

Specifically it is geared to generate interest and discussion around formal agency & strategic supplier evaluation programs, compensation, search, selection and roster management.

As well as content from the Decideware team there will be expert articles from our consulting partners addressing all aspects of relationship management.

New SRM Whitepaper (May 2007)

Decideware have released a whitepaper on the 6 key issues that face Agency Relationship Management / Strategic Supplier Relationship Management programs and how these are addressed by Relationship Optimizer.

Upgraded Hosting Facility (Feb 2007)

Decideware proudly anounces it has recently upgraded its entire server farm and hosting facility.

To ensure greater resiliency and security we have chosen to locate at Global Switch (http://www.globalswitch.com), one of the world premium hosting facilities.

With thanks to our hosting technology partners, Nextgen.Net, the entire upgrade has been completed.

Salesforce Accelerator in the news (Oct 2006)

The Weekend Australian’s Sales supplement recently featured our succesful deployment of Salesforce Acclerator into Solvay.

Solvay is a leading pharmaceutical company with salesforce of about about 100 managers and reps in Australia.

The article details how Tony Potter, National Sales Director deployed the software to manage a process of continuous improvement; resulting in better performance across the whole team.

To view the article, please click here:

• Part One
• Part Two

PRIME Pharmaceutical Awards winners announced (July 2006)

Decideware congratulates all the nominees and winners of the 2006 Australian Pharmaceutical Research, Innovation & Marketing Excellence Awards.

The annual PRIME Awards celebrate effective Sales and highlight professional campaigns and individuals that promote the Quality Use of Medicines to the Australian community.

In its second year, the 2006 Awards were celebrated with a gala function at the Sydney Hilton on Thursday 22 June.

Winners in various categories represented manufactures including: Sanofi-Aventis, Novartis, Pfizer Consumer, Bayer, Merck, Sharp & Dohme and suppliers to the indusrty including Atlantis Healthcare, Medicus and Looking Glass Research.

Decideware is a proud sponsor of the PRIME Awards.

See more at www.primeawards.com.au

SFE - the industry's lifeline (May 2006)

Sales force effectiveness has a major role to play in the pharmaceutical industry’s future survival, Stewart Adkins, lead of Lehman Brothers’ pharmaceutical sector, recently told attendees at eyeforpharma’s 4th European Pharma Sales Force Effectiveness Congress in Barcelona. Until R&D pipelines improve, Adkins says, the industry must deliver more effective sales forces.

Improving SFE, Adkins says, is probably the single biggest driver of profitability in the industry until the next product cycle.

The full article can be accessed on the eyeforpharma Web site at:
www.eyeforpharma.com/index.asp?nli=o&g-p&nld=5/16/2006&news=50961

New case study available! (May 2006)

A new case study detailing Solvay's success in deploying Salesforce Acclerator is now available.

This is a great example of how Salesforce Accelerator can be deployed to achieve greater sales results - in this case well above the annual target.

The case study describes why Salesforce Accelerator was selected as the tool of choice to help improve this pharmaceutical manufacturer's sales force performance.

It outlines the process to sucessfully deploy the software to instil a more consistent to approach to managing a national sales force.

And it details the positive effects Salesforce Accelerator had on both sales representatives and sales managers to help them achieve greater results.

Please ask us for a pdf copy of the Salesforce Accelerator Solvay case study.

Decideware’s partnership with ADR International yields benefits for Procurement Professionals (April 2006)

Decideware, an on-demand software company offering strategic sourcing software solutions, and ADR International Purchasing Consultants, a global consulting firm specialising in procurement and purchasing, have announced a strategic partnership that will benefit procurement professionals in Australia.

The two firms will jointly develop and co-promote ADR’s RNA™ - Relational Needs Analysis – a web-based diagnostic tool that analyses a client’s supplier relationship management practices and competencies.

Initially the agreement will cover the Australian market, with the expectation that the venture will extend globally in the future. The partners also see other synergies between their product offerings, which may lead to more joint initiatives.

John McCleland, Managing Director of ADR Australia, says: “The benefit of ADR RNA™ is that clients gain a deep understanding of where they need to focus to improve their supplier relationship management practices. “Decideware’s software expertise is valuable because it enhances this consulting tool - making RNA more powerful and easier to deploy in client organisations seeking a better understanding of how to improve value, delivery and performance from effective supplier management.”

ADR RNA™ enables a company and its suppliers to identify the current state of their relationship, and quantify and clarify views across both businesses of the quality of the relationship. ADR RNA™ also provides a business-wide gap analysis based on organisational, process and people aspects.

The tool transforms the way an organisation assesses and implements relationship improvement, acting as a catalyst for the implementation of an effective relationship management process.

It delivers a fast, cost-effective and precise route to identifying the causes and developing the solutions, improving financial and commercial performance by identifying the key areas where processes or capabilities are at their weakest. Based on a series of questions covering 17 relationship dynamics, ADR RNA™ reveals the critical differences in the perception of a relationship between two organisations. The resulting report gives new insights that provide the basis for action – from workshops, coaching and competency improvements to organisational changes and process overhaul.

ADR RNA™ can be applied to a range of activities, including improving an existing relationship, helping to select a new supplier, developing new pro-active management strategies, deciding who should be part of the supplier management team, and even changing a supplier.

Decideware Managing Director, Richard Benyon, says: “We will be targeting a broad range of customers, mainly larger companies where there are very significant opportunities to improve the way they manage supplier relationships and the ROI from those investments. Prospective customers will, of course be at different stages along the spectrum of supply management expertise, but ADR RNA™ helps every client to understand exactly where they can improve their supplier assessment processes.”

Target industries will include Australia’s pharmaceutical and foods industries, financial services, retail, manufacturing, automotive and the mining and minerals sector.

Strategic HR partnership (March 2006)

Decideware, an on-demand software company offering Human Resources solutions, has announced a strategic partnership under which Acelero™, a specialist in strategic performance management, will promote, sell and support Decideware’s HR applications.

These solutions fulfil the growing demand for web-based HR tools beyond the core transactional and administration systems. They convert paper-based performance management, talent management and succession planning into an online resource, with resulting gains in efficiencies, speed, ease of administration, and data management and reporting.

Designed for larger organisations, AceleroTM’s Performance Manager, Talent Manager, and 360 Feedback tools (powered by Decideware) are being used globally, for example in firms where executive staff are located worldwide.

Acelero™ CEO, Craig Hawkins, says: “Decideware’s HR offerings complement our performance management expertise and enables CEOs, senior managers and HR professionals to better manage their most important resource - people. We are targeting the big end of town and see real value propositions with Decideware’s HR solutions, which are quick to deploy and yield results within weeks.”

He said Decideware had structured the solutions so that everyone in an organisation could use them – from the CEO to people on the Reception desk –. Information collected creates a powerful data repository for an organisation on a very cost effective basis.

“The return on investment can be quite amazing when the solutions are focused on achieving strategic objectives and fulfilling key performance indicators,” said Hawkins. “The outcomes create significant bottom line financial returns.”

In marketing Decideware’s HR solutions to high end organisations, Acelero™ will target its own client base, including A-list customers such as Macquarie Bank and Blake Dawson Waldron.

Decideware Managing Director, Richard Benyon, said: “The strategic partnership with Acelero™ will allow us to concentrate on creating the world’s best technology, while Acelero™ focuses on taking it to the market. Blending the expertise and track records of two very client oriented organisations will yield outcomes greater than the sum of the parts.

“We will continue to leverage our multiple products for a broad spectrum of industries, which are based around decision-making, performance measurement and benchmarking. These all increase business effectiveness and efficiency, and delivery of fast ROI. Decideware will continue to feed advances in this technology into the HR space via Acelero™.”

Supplier Relationship Management tools to the USA (October 2005)

Decideware Development Pty Ltd, an Australian software vendor with a suite of 'On-demand' business software applications has signed an agreement with Marketech Corp., a Houston-based marketing firm to represent Decideware in the North American market.

Initially Marketech will launch a US-wide campaign to promote Decideware’s Relationship Optimizer - an on-demand software tool for Supplier Relationship Management (SRM).

Decideware Managing Director, Richard Benyon, says, "SRM is the next CRM!”

“Our US research confirms the industry belief that incremental returns from Customer Relationship Management tools have become disappointing, and now that it’s a mature discipline, any future benefits are likely to be scarce.”

“Accordingly, many US companies are now turning towards SRM as a means to better control returns from their significant investments in managing supplies – SRM is the next CRM”

“The partnership with Marketech gives us a great channel to promote Relationship Optimizer into an aggressive market which is always looking for better ways to improve financial performance and competitiveness.”

Decideware research shows that some companies spend up to 50% of sales revenue on procuring goods and services.

Co-founder, President and CEO of Marketechcorp, Avi Tessler said “We know that when you measure and communicate supplier performance regularly, suppliers improve their performance – sometimes by as much as 50%”.

“SRM is a real growth area in North America but clients tell us they don’t have the tools to get the data they need to manage better supplier performance.”

“Relationship Optimizer is a terrific tool with huge potential in the USA and we’re excited about the opportunity to partner with Decideware to take it to market.”

Decideware sponsor sucessful pharma' Awards (August 2005)

The Australian Pharmaceutical industry held its inaugural awards night in Sydney in Late June 2005. PRIME (Pharmaceutical Research Innovation & Marketing) was founded in late 2004 to identify and reward the key executives in both Sales within the pharmaceutical industry, throughout Australia. The judges were chosen from a range of professional managers within the Healthcare and Academic sectors.

The aim of PRIME is to select effective Sales professionals and highlight marketing campaigns and sales individuals and teams that promote the Quality Use of Medicines to the Australian community. Decideware’s software was utilized to allow the judges to allocate scores to the key metrics that formed part of the judging criteria. The eventual winners were hosted at a gala evening in Sydney attended by a cross-section of Industry personnel and healthcare agencies.

Decideware’s software allowed the judges to come to their final decisions and scores in an objective and convenient manner. The judges commented on the ease of use and clever application of the software and said that it made the work of judging the outcomes relatively simple and convenient. Decideware were proud to have been sponsors and partners for this event and look forward to participating in future events.

See the full list of proud PRIME Award Winners at:

http://www.primeawards.com.au/page.php?id=winners

Partner features at Agency Relations Forum (July 2005)

Decideware partner Dick Roth is one of the featured experts at the upcoming "Agency Relations Forum" in September.

The conference, run by the Association of National Advertisers (ANA) in New York each year will explore key issues around the science & art of managing productive advertising agency relationships.

Roth Associates is one of the leading consultants in this field, having worked with some of America's major advertisers.

Roth partners with Decideware to offer his clients "Agency Relationship Optimizer" - our online software tool used to capture data on the health of agency relations.

See more at:

www.ana.net and www.askroth.com and Agency Relationship Optimizer

Sales Force Effectiveness Strategies

Martin Armstrong, Head of Global Sales, Novartis Opthalmics told attendees at the recent eyeforpharma Sales Force Effectiveness Summit 2005 in Paris that to drive business, the role of sales effectiveness managers, is to:

• Put sales representatives in front of the customers that are going to give us the most business
• Ensure sales representatives have the right skills and deliver the right sales message
• Ensure coverage and frequency rates are optimal

Further, Armstrong wants to know about each individual rep and what they are doing.

And he says “If you’ve got the data, correlate it. There’s no point sitting on heaps on data and not doing anything with it.”

(Source: eyeforpharma, 14 April 2005)

Decideware’s Salesforce Accelerator software tool has been developed to meet this exact requirement.

Salesforce Accelerator has recently been deployed to assist managers of six significant pharmaceutical representative teams - across primary care, specialty care and key hospital accounts, to consolidate all the data sets required to understand and drive better performance.

For he first time, it has given those sales managers a deep understanding of the activities, capabilities and performance of each and every representative.

So, they’re now better able to make decisions on strategies and tactics to lift the performance of each representative.

Decideware establishes global partner network (Mar 2005)

Decideware is pleased to announce that a global network of consulting partners is now available to help clients deploy Decideware's Agency Relationship Optimizer (ARO) software tool.

ARO helps advertisers and their agencies optimize performance and satisfaction in their relationships. Many users find that ARO is best implemented with the help of specialist consultants so Decideware has been busy establishing a global network of the best.

In Europe ARO is represented by Agency Assessments International; in North America by Morgan Anderson Consulting and Roth Associates; and in Asia by MDA Asia/Pacific. In Australia, ARO partners with Navigare (Cam Carter) and The Clinic (Colin Wilson-Brown).

Hot on the heels of the establishment of the global network, one of the ‘big 4’ UK banks – Lloyds TSB – has become a user of ARO. Decideware is expecting that they will be followed shortly by other large advertisers in the UK, the USA and Asia.

Derek Groom, Executive Director responsible for ARO, commented: “The growing success of ARO is attributable to a recognised need in the marketplace that large advertisers simply must become more accountable for the huge sums spent on advertising. Moreover, from a purely professional standpoint, the regular assessment of advertiser/agency relationships has been endorsed as good business practice by key industry bodies including the ANA in America and the AANA in Australia.”

ARO is now used to assess more than 50 client-agency accounts around the world.

Decideware accredited to GITC (Feb 2005)

Decideware is now accredited to the State of Queensland Government Information Technology Conditions (GITC) Version 2 Term Agreement. Deed of Agreement #Q-2432.

300,000+ Chooseware usages (Dec 2004)

More than 300,000 consumers have now used a Chooseware tool to select a product or services.

Chooseware, Decideware’s online product selector, has now helped more than 300,000 of our clients’ customers to find the product or service that suits them best.

Chooseware is an online software tool, embedded* in our clients’ websites. It provides an easy way or consumers to prioritize selection criteria so that they end up with a recommendation that best suits their individual needs.

* Consumers simply click from within the client’s site to the Chooseware tool, and then return seamlessly back into the client site to get more information about the recommended product or service.

Chooseware is easy to use and helps consumers understand the differences between various product offers – and which one is best for their unique preferences.

Chooseware also features a research tool to reach consumers who have just been through the Chooseware process. In combination, these two tools give our clients a great mechanism to better understand their customers’ needs and wants.

Chooseware clients include ANZ (credit cards and home loans); Nokia (mobile phones) and Greater Building Society (home loans).

See examples of Chooseware, at:

ANZ Home Loans

http://www.whatsbestforme.com/selector/create.asp?TemplateID=10000114

Nokia

http://www.whatsbestforme.com/selector.asp?T=10000110

http://www.whatsbestforme.com/decision/create.asp?TemplateID=10000061

Advertiser – Agency survey results published in B&T magazine (Nov 2004)

Leading advertising trade press publication, B&T published the key findings of the 2nd Annual B&T, Decideware, Ernst & Young survey into advertiser – agency relationship management issues.

The 29 October edition features the survey results on the front page followed by a further 3 pages of detailed findings.

PDF copies of the article and a presentation of the full report are available from Derek Groom, contact T: 02 9959 0600 or E: dgroom@decideware.com

Click here to download the article.

Solvay Pharmaceuticals adopt Salesforce Accelerator (Oct 2004)

Decideware is pleased to announce an engagement with Solvay Pharmaceuticals to implement the Salesforce Accelerator software tool to undertake performance monitoring and scoring of their national sales force.

All key performance metrics such as market share, market growth, and other sales indices as well as call rates, coverage, frequency and the softer skills and competencies will be incorporated into a customised assessment framework to compile a single view of each representative, and a complete view of the entire sales force.

The ability to consolidate existing but disparate data sets into a meaningful framework was a key reason behind Solvay’s decision to engage Decideware to implement the Salesforce Accelerator tool.

Solvay’s adoption of a better technology to address an important issue reflects their forward-thinking approach to business management. A Belgian company founded in 1863, Solvay is noted for its progressive and innovative research in three diverse areas, Pharmaceuticals, Chemicals and Plastics.

"In Australia, Solvay Pharmaceuticals was founded just 8 years ago and is promoting its products in Psychiatry, Cardiology and Gastroenterology. Solvay’s promising product portfolio, licence-in activities and the right investment in the sales team proved Solvay Pharmaceuticals to be among the leading growing pharmaceutical companies for the last 3 years. To support our sales team in achieving their best, the assistance of Decideware’s Salesforce Accelerator Tool was sought." - Deiter Torheiden, Managing Director Solvay Pharmaceuticals

Helping the RTA manage their advertising agency relationships (Oct 2004)

Colin Wilson-Brown, CEO of The Clinic for Agency Assessments has partnered with Decideware to help NSW government agency the Roads & Traffic Authority manage their advertising agency relationships.

Wilson-Brown implemented the Agency Relationship Optimizer tool as the first step to develop an understanding of the RTA's perceptions of the performance of the agencies and satisfaction with those relationships.

Colin's work has helped the advertising managers and the agency teams develop a framework for productive relationships and to meet the RTA's advertising requirements.

Click here to access the case study.

Pharmaceutical Sales & Marketing Awards (Oct 2004)

Decideware, Australia’s leading provider of web-enabled decision-making business tools is rapidly becoming the tool of choice to measure representative performance on-line within Australia’s Pharmaceutical industry.

The inaugural Pharmaceutical Research Innovation and Marketing Excellence Awards (PRIME Awards) aims to celebrate effective Sales and highlight professional campaigns and individuals that promote the Quality Use of Medicines to the Australian community. It is a truly innovative independent scheme of professional acknowledgements to be run for the Australian Pharmaceutical industry. The awards process culminates in a ceremony and gala dinner to be held in Sydney in June 2005.

Decideware is proud to be a Silver Partner for Prime Awards and Decideware’s software will be used to formalise the judging criteria, assist in short listing the candidates and to score the final winners in all categories. Decideware’s software is already used in the annual Ernst & Young Entrepreneur of the Year awards in Australia. From 2005 onwards, The Ernst & Young International Entrepreneur of the Year awards will use our tools in judging the awards.

Further information on PRIME is available on www.primeawards.com.au

2nd Annual Advertiser / Agency Relationship survey (Sep 2004)

Developed in partnership with leading industry trade publication B&T and Ernst & Young, the survey aims to ‘determine just how well agencies and clients are getting on’.

The survey covers five mains areas:

• Whether and how performance in relationships are reviewed
• Account switching and pitch practices
• Remuneration
• The use of specialist agencies and agency integration
• Industry trends

Decideware Director Derek Groom commented ”There is a common view that advertisers need to manage a successful relationship with their agency to allow them to deliver great work. The question is, what defines a successful relationship and how do both parties best contribute to it”. We wanted to explore these types of issues in the survey.

Decideware strategic partner Colin Wilson-Brown of The Clinic for Agency Assessments added “A formal process allows both parties to identify and correct problems and keep the relationship at peak performance. I encourage all my clients to put a regular review process in place.”

A similar study is being conducted with Decideware’s UK strategic partner Agency Assessment International, so comparisons can be made between the two markets.

Australia’s top advertisers and agencies will be invited to participate and the survey results will be published in B&T in October.

Ernst & Young Case Study (Aug 2004)

The Decideware - Business Innovation Online partnership case study

The strategic partnership between Decideware and Ernst & Young’s Business Innovation Online team is profiled in a new case study, available under the Case Study section of the Decideware website.

The case study explains the genesis of the relationship and the role we play in helping BIO deliver innovative web-based solutions to Ernst & Young and their clients.

We highlight BIOs EYWare platform and two case studies, and list the some of the clients BIO has worked with over the past few years.

See www.eyware for further information about BIO or contact Mark Runnalls directly on: +61 2 9248 4650.

Click here to access the case study.

Entrepreneur of the Year Awards (July 2004)

Decideware has again been invited to provide the judges scoring tool for the 2004 Ernst & Young (Australia) “Entrepreneur of the Year Awards”.

This will be the third consecutive year we’ve enabled the state and national judging panels to access an online tool to assess each candidate against the selection criteria.

The judging panels feature successful executives from all parts of the corporate, not-for-profit and government sectors.

Reports from the judges over the past 2 years indicate the tool brings clarity to a challenging process and has provided a consistent national framework.

In fact, the tool has been so successful it will be adopted by the Global EoY program with its finals in Monte Carlo next year.

For more information about the Entrepreneur of the Year Awards, see www.ey.com

For more information about Decideware’s Awards Tool, please contact Richard on T: 02 9959 0600

New USA & Canadian 24/7 Support Line (June 2004)

Partners and clients in North America now have better access to Decideware support services via a new, dedicated toll free number.

The number 1-866-591-2763 offers callers access to 1. Sales & Marketing Support; 2. Technical Support; and 3. Emergency Technical Help.

All calls made during Australian business hours (EST 8am – 6pm) will be answered directly.

Non-urgent enquiries made outside of Australian business hours are recorded and forwarded via email to the relevant Decideware contact. Those enquiries will be actioned that same day and a response will be made via email or telephone within 24 hours to the caller. In effect, North American callers will receive a reply the same, or the next working day.

Emergency calls will be answered immediately. If that is not possible senior Decideware staff will be notified of the call via an SMS message and an email. The caller will receive a response ASAP.

For further information about Decideware support services and/or the North American toll free support number, please call Richard Benyon on T: +61 2 9959 0600, M: (04) 416 237 992, or 1-866-591-2763 toll free from North America, or E: rbenyon@decideware.com

Pharmaceutical Salesforce Accelerator (June 2004)

Decideware welcomes Dick Faulkner as its National Sales Manager. One of the most experienced business development professionals in the health and pharmaceutical sector his initial area of focus will be to take Decideware's proven technologies into the vital arena of Pharmaceutical Salesforce Accelerator.

Leveraging off the experience of the highly successful project with the AMP Financial Planners sales force, Decideware is proud to have it's first trial at Merck Sharp & Dohme using the 360 Feedback Tool.

Agency Relationship Optimizer partner in the UK and Europe (May 2004)

Decideware has established a partnership with Agency Assessments International to supply tools which will underpin their consultancy services to clients in the marketing communication business in the UK and Europe, and increasingly on a global basis.

Last year more than 34% of AAI assignments covered more than 3 territories and Decideware's web-based tools will help to manage delivery of consulting services across multiple geographies.

In mid-April, Decideware principal Derek Groom completed a trip to the UK where he trained key AAI staff to employ Decideware's Agency Relationship Optimizer tool.

Decideware adds 2,000 new users (Feb 2004)

Over the past few weeks, we've given access to Decideware tools to more than 2,000 new users.

Most of these new users are executives and staff from our strategic partners' clients - subscribers to the HR Suite and Survey tools.

While many of the new users are located in Australia, others are accessing applications from their offices in the US and the UK - highlighting the power of the platform to deliver secure corporate tools with speed and reliability.

2004 kicks off with a new 360 engagement (Jan 2004)

After a terrific (short) break over Xmas and the New Year, we're excited to be starting 2004 with a new engagement to develop an executive 360 solution for one of Australia's most prestigious banking & finance institutions.

This is a significant project targeting 600 executives located across Australia and internationally; utilising a tool which has benefited from substantial technical development over the past 8 months.

B&T publicises Advertising Survey Results (Dec 2004)

Leading Australian advertising trade publication B&T this week published an article highlighting the results of the inaugural Advertiser / Agency Relationship Survey managed by Ernst & Young, in partnership with B&T and Decideware.

The article detailed how, from a list of 25 specificed agency services respondents to the survey expressed reasonably high levels of satisfaction with their agencies, indicating perhaps "... that the advertisers surveyed regarded agencies as valuable business partners in all the services they offer".

The survey also revealed "advertisers were least satisfied with agencies in their financial responsibility and analysis of markets and advertisers' businesses, scoring 6 our of 10 in both areas - which, it should be noted is still above average" .... (B&T, 6 Dec 2003)

A full report of the survey results is available from Decideware's Advertising Relationship Optimizer manager Derek Groom, T: 02 9922 6209 (direct).