Email 
Resources
Case Studies
- An Agency Evaluation Solution for a Major Advertiser
- Helping a Construction Company
- Working With a Client to Provide a Global Solution
- Agency Assessment Case Study
Best Practice Articles
Best Practice Spotlight - 360° Evaluation
Can You Handle the Truth? Using 360-Degree Feedback as Part of Your Agency Evaluation Program
Discussing the value and purpose of 360-degree evaluations, this Decideware White Paper outlines how to design a program and explores technology options.
The most important aspect of a 360-degree evaluation program is to fully understand why it is being implemented. Key points covered in the paper, include:
… as agency evaluation & performance management matures as a disciple, clients are seeking to maximize the value of their programs by including themselves in the equation
… there is a single fundamental building block that must be in place before a 360-degree program should be considered. It can be summed up in one word – TRUST
The key to the client scorecard is to focus exclusively on enabling processes and behaviours. By this we mean ways in which the client helps the agency perform its designated role.
Download a copy of the 360-degree White Paper, here:
Decideware USA Business Development Manager, Steve Wales recently worked with the Association of National Advertisers to co-author articles on Best-Practice agency management for publication in the ANA's Thought Leadership series.
Steve wrote two articles.
"Beyond Costs and Rates, a practical guide to understanding the value of an agency relationship" helps to explain that managing an agency relationship is much more than simply aiming to reduce costs and that great performance is driven by a combination of imperatives including agency resourcing, the business relationship, the Scope of Work and other factors.
See this link to access the ANA Thought Leadership paper:
http://www.ana-thoughtleadership.net/ana-thoughtleadership/201106#pg1
Product Brochures
Agency Performance Evaluation
This product brochure introduces Decideware's flagship module, Relationship Optimizer. This application provides a better means to assess and manage agency relationships and performance and is the best-of-breed software application for client-agency assessment.
Capability Manager
This is a product brochure providing an overview of the Capability Manager: our agency profile database which enables advertisers to store information about their marketing & communication agencies. This application is built to help marketers optimise their agency roster and ensure the right agency is working on the right element of the business.
Scope of Work Manager
This product brochure introduces the Scope of Work Manager tool. Managing agency work can be a difficult and complicated process requiring clients to juggle various costs across many accounts. This tool, designed with input from some of America's largest companies, has been built in response to industry needs to make managing agency work simpler and more precise.
White Papers
- Building Successful Supplier Relationships
- Scope of Work Manager
- What We've Learnt from the World's Best Advertisers
- Beyond Cost and Rates - a practical guide to understanding value
White Paper - Building Successful Supplier Relationships
How to Build More Successful Strategic Supplier Relationships
This White Paper gives guidance on techniques to continuously optimise long-term, strategic supplier relationships.
A number of key issues in this regard are addressed in the paper which includes the following key statements:
The impact of the current economic crisis has forced many enterprises to more closely scrutinize costs, performance and risks in their supplier and indirect relationships
Businesses need to shift the emphasis of their supplier assessments from purely operational data to incorporate ‘performance & value’ metrics in order to build greater trust between themselves and their suppliers
Recent empirical data suggests that greater trust in supplier relations leads directly to better client financial performance
The ideal supplier performance & relationship management solution should feature a sophisticated database to offer clients speed and flexibility in scorecard design, data capture and reporting
Download How to Build More Successful Strategic Supplier Relationships (PDF Format 281kb)
Scope of Work Whitepaper: The Right Team on the Right Business
A well-controlled Scope of Work program is an integral part of a robust framework for planning and communication between client and agency.
This 8 page whitepaper discusses why the Scope of Work process is mission critical - covering hot topics, including: Optimising Spend, the Building Blocks, a Best Practice Framework, Resource Visibility and Cost & Value Drivers.
What We've Learnt from the World's Best Advertisers. Best Practice Agency Relationship Evaluation
What is the best way to implement and manage an agency relationship review program? What is agency relationship evaluation best practice? Decideware works with major advertisers, globally. This document captures some of what we've learnt about the best practices to manage an agency evaluation program. These learning's from the real world are applicable to all marketers.
Beyond Cost and Rates - a practical guide to understanding value
This paper describes the key elements of value that agencies deliver to clients.
It also details how measures of agency value can be captured and managed to optimise agency performance.
