Marketing and Procurement teams invest significant funds with their agency partners to grow brands. And in complex environments they need help to get great outcomes. Decideware's software and services are purpose built to improve client-agency relationships, performance, spend and ROI.
Decideware offers advertisers an unrivalled opportunity to select the best agency for each
assignment, control the scopes of work, deliver great briefs to every agency every time, spend
effectively in production and conduct agency evaluations to manage highly productive relationships.
Decideware's Agency Evaluation Manager and Scope Manager are the industry leading solutions.
Selection Manager, Briefing Manager and Production Manager are growing rapidly to offer advertisers a full suite of agency management solutions.
Decideware is pleased to introduce our newest offering - Sentiment Intelligence™
Finding the richness buried in thousands of comments submitted in an agency evaluation program is not easy. It takes time and skill. And understanding the root causes of issues between client and their agencies is vital to optimize the evaluation process.
Decideware’s Agency Evaluation Sentiment Intelligence™ applies modern textual analytics to the set (or a sub-set) of comments collected during a client’s agency evaluation program, to uncover the richness in qualitative data sets.
We apply sophisticated analytical techniques to review the subjective feedback provided and look for common themes, and the sentiment associated with them, in order to build meaningful action plans to deliver positive change.
