Case study

An agency evaluation solution for a Major Advertiser

Decideware was engaged in late 2010 to help a major advertiser rejuvenate their agency evaluation program. While the number of agencies under management is small, those agencies drive some of the market's best known brands - and the business. As such, the agency relationships are vitally important to the client.

The previous agency evaluation program had a number of issues – participation rates were low, the survey process was slow and reliant on email and spreadsheets, reports were delivered too long after the assessment, and they didn't provide the information needed to drive better agency performance. Essentially, confidence in the program was low and it didn't meet the worlds-best-practice standard that been implemented across the broader marketing environment by the CMO.

Decideware was engaged to provide a best-practice software solution and advice on how to run a more successful program.

Leveraging our agency evaluation technology, Decideware accommodated the existing survey into the system with some adjustments and delivered a new resource to the marketing procurement team.

With only a limited amount of advice and assistance, they deployed first wave and responses were completed before the Christmas holiday break.

The assessment was a huge success.

Feedback from stakeholders indicated the interface was faster and easier to use, participation rates were way above previous rates and the administrators found the process took less time and effort than previously.

The second wave is now scheduled for August 2011.

For more information about Decideware's agency evaluation solution, please contact: sales@decideware.com

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