Clients and Case Studies

Our clients are advertisers, with many belonging to member organisations including the ANA, the WFA and ISBA


Case studies

Ford Case Study

Ford’s Journey in Automating their Agency Management Process for Scopes
of Work and Performance Evaluations.

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Scope of Work

2 years ago, a top US advertiser came to us wanting to improve their systems to manage scopes of work. They were using email and spreadsheets...

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Agency Management Platform

3 years ago, one of the world’s top advertisers initially bought 3 of the Decideware Agency Lifecycle Platform modules, and subsequently bought...

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Business Intelligence

Clients are using Business Intelligence to keep their c-suite informed about agency spend and performance

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Agency Evaluation

Our client, a medium sized advertiser in the US, first engaged us 4 years ago, adopting the Evaluation Manager module to underpin their...

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Resource Mix

A Marketing Procurement Manager of a well known advertiser reached out to Decideware to obtain more visibility to the resource mix of their agencies....

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Evaluation Action Planning

Mariana, an agency management director for a leading pharmaceutical company, needed to uncover key issues from their latest annual agency evaluation....

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Marketing and Procurement teams engage us to provide solutions to address workflow, efficiency, relationship and ROI objectives.

Our direct clients are executives in the Marketing and Procurement function, who ultimately work to the CMO and CPO.

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Decideware's clients include many leading and well-known advertisers across many industrial sectors, including:

Automotive, Banking & Finance, Oil & Energy, Consumer Goods, Healthcare, Industrial Goods, Services, Technology, Utilities and others.

We work with global marketing & procurement teams, where they are charged with improving agency relationships, performance, processes and ROI.

Decideware has approximately $1.2 billion in approved Scope of Work fees, 35,700 relationships evaluated and over 29,500 active marketing and agency users.

Our clients each have their own marketing & procurement objectives, advertising spend, agency rosters and procurement resourcing so we work to develop custom solutions which are adjusted to requirements as engagements evolve over time.

For a complete client list, please contact Ed McFadden at

Decideware provides custom solutions to help you manage your agencies for greater mutual success.

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