Decideware is proud to partner with the leading advertiser member organizations to provide thought leadership, sponsorship support and active participation.
We contribute to industry events, conferences, webinars and member education initiatives.
Featuring 5 software modules and a complete range of expert services, we help advertisers grow, save and improve at every stage of the client-agency relationship.
Decideware offers advertisers an unrivalled opportunity to select the best agency for each assignment, control the scopes of work, deliver great briefs to every agency every time, spend effectively in production and conduct agency evaluations to manage highly productive relationships.
Decideware's Agency Evaluation Manager and Scope Manager are the industry leading solutions. Selection Manager, Brieﬁng Manager and Production Manager are growing rapidly to offer advertisers a full suite of agency management solutions.
Finding the richness buried in thousands of comments submitted in an agency evaluation program is not easy. It takes time and skill.
And understanding the root causes of issues between client and their agencies is vital to optimize the evaluation process.
Decideware’s Agency Evaluation Sentiment Intelligence™ applies modern textual analytics to the set (or a sub-set) of comments collected during a client’s agency evaluation program, to uncover the richness in qualitative data sets.
We apply sophisticated analytical techniques to review the subjective feedback provided and look for common themes, and the sentiment associated with them, in order to build meaningful action plans to deliver positive change.
A top 10 US advertiser came to us wanting to improve their systems to manage their agency scopes of work.
A leading advertiser contacted us to build on our lengthy relationship, which has developed over the last 6 years.
Our client, a medium sized advertiser in the US, ﬁrst engaged us 4 years ago, adopting the Evaluation Manager module to underpin their agency management program.
A Marketing Procurement Manager of a well known advertiser reached out to Decideware to obtain more visibility to the resource mix of their agencies.
Mariana, an Agency Management Director for a leading pharmaceutical company, needed to uncover key issues from their latest annual agency evaluation.