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Our Expertise

Built by the industry, for the industry.

At Decideware, we deeply understand the dynamic needs of advertisers and the complex agency management challenges you face—because we’ve been there too.

That’s why we’re driven to push the marketing industry forward with game-changing agency management solutions by experts, for experts. The foundation of our work is our insider’s perspective into the pain points and urgent needs of major advertisers, as informed by our 75+ years of collective experience in agency management and governance.

Our clients benefit directly from our first-hand knowledge and expertise through our innovative software solutions.

Guided by the changing landscape of the agency management industry and the evolving needs of our clients, Decideware is continuously improving our tools for all clients to leverage. Our solutions evolve and grow with you, from our software to our advisory staff assisting along the way. The Decideware team will share personalized guidance and support, helping you get the most out of our solutions and your agency relationships.

About Our Service Approach ›

Meet the Decideware Leadership Team

Robin Seasock headshot

Robin Seasock

Chief Executive Officer

Robin Seasock leads Decideware as CEO, bringing 20+ years of client-side marketing and procurement experience. Upon joining Decideware Robin was the voice of the client—listening and advocating on behalf of the advertisers that Decideware served. She assumed responsibilities for US operations before moving into her current role. Passionate about supporting her peers in the industry, she strives to progress industry best practices and thought leadership.

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Ed McFadden

Chief Growth Officer

Ed McFadden leads the Sales and Marketing effort at Decideware, where he brings a sense of urgency to better understand and deliver on the needs of their clients. Previously, Ed ran his own consultancy, helping leading companies better manage their internal and external creative resources. He also established the first agency management team at Target and was an account supervisor for multiple advertising agencies.

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Richard Benyon

Co-founder & Chief Evangelist

Richard Benyon co-founded Decideware in the early 2000’s, designing the original Decideware iteration for our first clients. Since then, he has become an industry subject matter expert on data management, system design, and process implementation. Having overseen 100+ Decideware & Client launches, his experience helping top global advertisers better understand their agency relationships is unmatched anywhere in the world.

Learn more about Decideware

Request a demo of our industry-leading agency relationship management solutions today.