Featured case studies

Scope of Work Case Study

2 years ago, a top US advertiser came to us wanting to improve their systems to...

Agency Management Platform Case Study

3 years ago, one of the world’s top advertisers initially bought 3 of the Decideware...

Business Intelligence Case Study

A leading advertiser contacted us to build on our lengthy relationship, which...

Agency Evaluation Case Study

Our client, a medium sized advertiser in the US first engaged us 4 years ago, adopting...

Resource Mix Case Study

A Marketing Procurement Manager of a well known advertiser reached out to Decideware to...

Evaluation Action Planning Case Study

Mariana, an agency management director for a leading pharmaceutical company, needed to...


Managing Agency Briefing

Well-written briefs are the key to agencies producing great ideas in a cost effective manner.

Agencies want detailed, accurate briefs so they don’t spend extra time and money having to create multiple rounds of revision and creative ideas which may stall.

An agency briefing system can help to:

  • Ensure every brief is well written
  • Enable every marketer to write a great brief
  • Allow the agency to focus on producing great ideas and work, reducing risk and waste
  • Allows advertisers and agencies to review the data.

ANA research often highlights that bad briefs are one of the major frustrations they have with their clients. http://www.ana.net/content/show/id/enhancing-relationships

Adopting a briefing system provides an opportunity to ensure your agency has the best possible start to produce great ideas.

Reports can reveal details which help with quality decision making including:

  • How many briefs were sent to agencies and with what total budget?
  • How much time did we spend on each brief and in total?
  • How did the agencies rate our briefs?
  • Can we model the best agency briefs to produce better results more consistently?
  • Can those models mean we write better briefs more often and more cost-effectively?

Decideware provides custom solutions to help you manage your agencies for
greater mutual success.