Production Manager

Advertisers want to improve their management and visibility into their production costs.

A lot of money is spent on production and it is critical to see how and where the money is spent and how advertisers can make informed decisions about optimizing their investment.

In the past, advertisers have typically relied on production partners for access to their advertising production cost data. And while there are several benefits to this arrangement, advertisers want to store certain advertising production cost information in their own client-side systems.

Some reasons for this need include:

  • The market is more global, faster, competitive and complex than in the past.
  • Quick access to complete and accurate client data across the whole business is essential for decision making.
  • If an advertiser uses a number of production companies in a number of markets, then sourcing and compiling information from various sources can be challenging.
  • The level of detail that production partners store and manage is not always what advertisers want to store and manage. While there are some overlaps, the needs are different.
  • Sourcing data from different systems takes time and can be rigorous. It is important that the process is not time consuming with the right expertise on the job.

Analysing advertising production cost data is essential and can lead to informed decisions. These decisions ultimately lead to optimized spend across not only production, but also brands, agency types and media. Advertisers want to answer some of these important questions:

  • How much are we spending (in so called ‘non-working $’) across the business.
  • How much is spent in agency fees vs. production?
  • How much is spent across various forms of production (TV, digital, print, etc)?
  • Can we see the average cost of a certain deliverable (eg a high-end 30” TV) And can this cost be further classified by another variable (e.g. geography)?
  • Which stages of production processes (TV, digital, print, etc.) are most costly and therefore are there opportunities to adjust spend in those stages?
  • How much is spent with each vendor? And how is that spend broken down by certain other variables (e.g. brand, geography, etc.)?

With better access to production costs, advertisers are able to quickly produce reports, share information with their stakeholders and make quality decisions. They can identify issues and opportunities to optimize their investment, building better, more profitable brands through their agency and production partners.