A lot of money is spent on production and it is critical to see how and where the money is spent and how advertisers can make informed decisions about optimizing their investment.
In the past, advertisers have typically relied on production partners for access to their advertising production cost data. And while there are several benefits to this arrangement, advertisers want to store certain advertising production cost information in their own client-side systems.
Some reasons for this need include:
Analysing advertising production cost data is essential and can lead to informed decisions. These decisions ultimately lead to optimized spend across not only production, but also brands, agency types and media. Advertisers want to answer some of these important questions:
With better access to production costs, advertisers are able to quickly produce reports, share information with their stakeholders and make quality decisions. They can identify issues and opportunities to optimize their investment, building better, more profitable brands through their agency and production partners.