The Stakeholders We Serve
The stakeholders we serve, include the CMO and marketers, procurement and agencies. In a typical engagement:
- The CMOs funds the Decideware agency management initiative to generate gains for the business
- Marketing Procurement manage Decideware and the software platform
- Marketers are engaged in agency evaluation programs, developing scopes of work, and production spend management
- Agencies are actively engaged as stakeholders because they derive significant benefits
The 4 Levels of Value Delivery to Advertisers
1. Inform Marketing Investment Strategy
- Gain early transparency to guide annual agency spend planning
- Use data to pivot spend decisions
- Build robust investment arguments for Finance
- Ensure brand tactics are aligned with Marketing strategies
- Early detection of trends impacting business
2. Enable Client-Agency Excellence
- Enable client-agency excellence, everywhere
- Keep stakeholders & relationships visible and informed with meaningful data
- Access spend & performance dashboards to maintain gains
- Compare brand resources, funding, performance against other brands
- Gain greater visibility into resource utilization
- Manage and track progression and changes to scope throughout the year
3. Optimize Working Capital
- Optimize working capital in all markets
- Find spend efficiencies to reinvest
- Minimize staffing, scoping and production redundancies
- Streamline scope cycles and gain visibility into production fees
- Establish baseline pricing by deliverable ‘should cost’
- Early detection of pricing trends and cost outliers
4. Gain Process Efficiency
- Enable Agency Evaluation, Scope of Work and Production Spend Governance programs
- Standardize processes and access efficiencies
- Widely deploy best-practice agency management programs
- Engage all stakeholders in centralized and distributed decision making
- Ability for Agency to better plan resources and realize efficiencies in their operations
When Advertisers want Enterprise – they Upgrade with Decideware.
