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Case Study

Agency Evaluation

Our client, a medium-sized advertiser in the US, first engaged us 4 years ago, adopting the Evaluation Manager module to underpin their agency management program. At first the coverage was national, but as the company expanded internationally, we scaled the system to meet that requirement.

More recently they added the Scope Manager module on a global scale to underpin their scope management program.

In combination, the two modules help this fast-moving company to grow their agency management programs, to identify savings to re-invest in the brands, and to improve how they manage performance of every agency, everywhere.


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