To address this question, a dashboard was created showing the distribution of ratings for all agencies on the latest evaluation across the criteria; strategy, creative, account management and financial. In addition, the agency self-assessment score was overlaid, to highlight any gaps in perceptions.
Using the dashboard, Mariana quickly identified underperforming agencies and immediately put an action plan in place. She also identified the agencies that had “blind-spots”, where their self-assessment scores showed that they may not be aware of their need to improve.
This insight allowed Mariana to implement urgent action plan for one of the lead agencies, which lead to significant performance improvements and in turn stronger brand results.
2 years ago, a top US advertiser came to us wanting to improve their systems to manage scopes of work...
3 years ago, one of the world’s top advertisers initially bought 3 of the Decideware Agency Lifecycle...
A leading advertiser contacted us to build on our lengthy relationship, which has developed over...
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