Agency Management

The industry is not what it used to be and continues to evolve.

Now the industry environment is more complex, challenging, dynamic, unstable, global, interrupted, diverse, and populated with both consumer and supplier participants whose roles have also changed and evolved.

However, some fundamentals of managing agencies still remain:

Clients want to build great brands
They want great agency partners
Agencies love opportunities to make great work
And both clients and agencies want a fair return

Some ideas to successfully manage agencies include:

Invest to ensure you have the right systems, people, skills and resources to achieve your objectives and manage your environment
Work with agencies that want to collaborate and partner for success
Educate your internal stakeholders and ensure they understand and support the value of what you do
Learn from others
Assess, adapt and innovate as you would expect your agency to do
Accept complexity and the ever changing new normal –the industry will continue to change

Over the past 20 years, the business of how marketers manage agencies has changed substantially.

So, the client-agency partnership remains paramount

Agency management can still be fun, exciting and a creative – but now we can add in dimensions such as ﬁscally responsible, commercially robust, analytical, data driven and tech savvy.

Decideware provides custom solutions to help you manage your agencies for greater mutual success.