That's because it's the best solution available to advertisers to manage their agency scopes and to ensure their buying meets their commercial objectives.
Decideware's Scope Manager provides advertiers and agencies with:
The benefits of a well-run scope system are substantial. One client has stated they typically identify a year-on-year 5-7% reduction in spend which can be more effectively reinvested into the program. While results will vary with every engagement, the benefits of this magnitude of savings support their investment and the value they bring to the marketing environment.
So managing an effective scope program requires certain skill sets on the client side, the right technology (Decideware's Scope Manager) and access to expertise in that provider (which Decideware can provide)
Across the industry, we now see clients designing and implementing a scope program in a single country or region and increasingly, the expansion of those programs globally, typically with assistance from our Decideware Advisory practice.