As such, it’s important to run an agency scope of work program which uses purpose-built technology and gives clients and agencies:
All of the above ultimately contribute to better visibility and understanding of spend to optimize efficiencies and manage return on investment.
And the benefits of a well-run scope system are substantial. One client has stated they typically identify a year-on-year 5-7% reduction in spend which can be more effectively reinvested into the program. While results will vary with every engagement, the benefits of this magnitude of savings support their investment and the value they bring to the marketing environment.
So managing an effective scope program requires certain skill sets on the client side, the right technology and access to expertise in that provider.
Across the industry, we now see clients designing and implementing a scope program in a single large country or region and increasingly, expansion of those programs globally, typically with assistance from our Decideware Advisory practice.